About the role
You will be leading the product marketing team while being responsible in ensuring the business objectives mandated to the product marketing team are achieved. You will be doing end-to-end marketing planning, execution, evaluation, research and any other growth-related initiatives while collaborating closely with the product, marketing channels and business team. You need to love marketing and growth hacking and you need to be a hustler who can get stuff done by yourself, in an error-free, data-driven manner while navigating VUCA conditions.
What you\'ll do
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Contributing in achieving the business target
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Develop product marketing value proposition and messaging based on insights and data
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Own growth metrics for assigned products and leading exploration to improve the metrics overtime.
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Work with marketing channels, product and business teams on a wide spectrum of projects that will impact assigned products’ growth
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Manage end-to-end marketing planning, execution, evaluation and any growth-related initiatives for assigned products, experience in CRM is preferred
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Responsible for budget planning and budget absorption for assigned products
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Manage go-to-market plan and its execution for new features and new improvement for assigned products.
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Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption and better growth
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Managing market research to identify customer successes and pain-points, using these as opportunities to improve our growth metrics or to propose a new product
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Act as the voice of the customer on internal company process such as but not limited to product development
Flip is a fintech-based payment platform in Indonesia. To date, Flip has served more than 12 million users and hundreds of companies and SMEs.
However, Flip has a bigger purpose than just becoming a payment platform. Flip wants to help more people achieve their financial goals. Therefore, we continue to create various innovations to ensure we can deliver the fairest financial products and services.
Using Flip\'s current services, users can transfer to different banks for free, do e-wallet top up with more save, and send money abroad securely with lower fee. Flip users can also pay electricity bills, buy electricity tokens, top up phone credits, and buy data packages at the lowest cost.
For companies, Flip also provides the best business financial management solutions.